How to go mobile (from a newspaper point of view)

more in the mobile libraries thread -

here's a story and a research report on suggestions for newspapers in building mobile access to their news and reference content; looks like good reading.

Recently the Newspaper Association of America (NAA) released its development guide for mobile sites. This guide covers mobile content, revenue, and a few case studies.

Considering that the mobile landscape is still undiscovered country for many newspapers, NAA's guide is fairly comprehensive. The case studies focus on mobile sites for the New York Times, Tampa Bay Tribune, Cincinnati Enquirer, and Reuters.

It's not just about smartphones. I was pleased to see e-readers like the Amazon Kindle and the Sony Reader covered in NAA's research. These devices use a special electronic paper technology with very low power consumption (measuring battery life in days, not hours).

As seen on Poynter Online, via read20-l.