Just how good do you have to be in direct marketing to have a successful campaign when all of your messages are being delivered as spam?
Researchers Hijack Storm Worm to Track Profits
A single response from 12 million e-mails is all it takes for spammers to turn annual profits of millions of dollars promoting knockoff pharmaceuticals, according to an unprecedented new study on the economics of spam.
Over a period of about a month in the Spring of 2008, researchers at the University of California, San Diego and UC Berkeley sought to measure the conversion rate of spam by quietly infiltrating the Storm worm botnet, a vast collection of compromised computers once responsible for sending an estimated 20 percent of all spam.
A single response from 12 million e-mails is all it takes for spammers to turn annual profits of millions of dollars promoting knockoff pharmaceuticals, according to an unprecedented new study on the economics of spam.
Over a period of about a month in the Spring of 2008, researchers at the University of California, San Diego and UC Berkeley sought to measure the conversion rate of spam by quietly infiltrating the Storm worm botnet, a vast collection of compromised computers once responsible for sending an estimated 20 percent of all spam.
