"Write well, write often, and write with passion." (Jack Shedd)
Jack has more in a rant that's making the rounds; the opposite of the great weblog is the "cheese food manufacturing" that Merlin Mann observes as dominating the world of "pro bloggers".
In some sense, this triple of {well, often, with passion} echoes the computer systems lament of {better, faster, cheaper} - "pick any two" is the easiest answer. It's possible to write often and well, but what you get is a wire service, with a style guide that homogenizes the passion right out of the system. Writing well and with passion and not often gives you an occasional lovely essay but not enough page views to get ads worth anything. And writing often and with passion generally is all about passion for attention and for the ad-fueled money that goes with it.
