I used to send a lot more postcards, back in the day when I was on airplanes all the time.
Jason Womack sends this out in his newsletter recently, about holiday cards and card writing in general:
Chances are however you celebrate the closing of one year and the opening of another, you will connect with more people in your network during the holiday season.
People wonder how I have time for it all. They ask me, "You REALLY write handwritten cards weekly?" My answer is yes...and I love it.
Here's how I do it:
* I buy a 5-10 cards at a time. I write my return address and put a first class stamp on it, so it's ready to go. I put those cards into an "action" folder that goes into my briefcase.
* Whenever I have some down time like when I'm early to a meeting, sitting at an airport, waiting for a seminar to begin, or on a break while coaching, I simply open that folder. Really, all I need is 4 minutes, and I can get it done quickly and easily!
* For the holidays, I prefer to write a personal note, rather than just sign my name. If you're going to make the effort to reach out, say something!
I learned to write postcards from my grandfather Marshall Kay, a geologist who would send appropriate ones from his field trips. Perhaps the solution is more field trips to exotic locations (or more locations that provide postcards as handy self-promotional materials).
