story ideas month by month

from a Perry Marshall recorded call (very long, interesting, but very long)

January - keep your new years resolution; how to drive in ice and snow
February - heart month; seasonal affective disorder, effect on appetite
March - March Madness basketball; cosmetic surgery for bikini season
April - spring cleaning, income taxes
May - summer vacations, Mother's Day, the problem that Mom faces
June - Christmas pitches, stay safe on vacation
July - Independence (the word), travel safely with kids
August - hot summer weather impact on business, back to school
September - Labor Day, weddings, census
October - lawn and garden cleanup, consumer information month
November - winterize car and home, heating costs
December - unusual gifts, gift certificates, save money on taxes

The instructive effort would be to use Google Trends to quantify the peakiness of each of these in time and space, and synchronize your annual seasonal efforts early enough to capture interest and to be properly indexed when time comes for people to search.

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