Perry Marshall on marketing-speak

from one of his (many) emails encouraging me to sign up for one of his seminars;

so many marketing messages and advertisements seem artificial and sterile - because the people who write them are just taking their briefcase to work and 'doing their job'. They're not connecting with anyone's passion or angst. They're merely spouting techno-latin. They spew words like "innovative" and "ROI" and "core competency" and "data management solution" and nobody knows what anybody is talking about. Nor do they care.

"Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)" (Perry Marshall, Bryan Todd)

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