every successful internet activity is a massively multiplayer online role-playing game

What's more, the most interesting part of the game are the initial phases: deciding which game you are going to play, building the team to play it, and building the world in which other people play in.

Successful internet activities have some kind of scoring mechanism, so that you can see who is playing the game and how well they are doing. Usenet had a "top 1000 sites" map that showed which Usenet admins were playing the game the best - my site "mailrus" at the University of Michigan was #1 one month when I cranked up all of the Usenet daemons to run their batches once a minute instead of once an hour. The load average went to 7 but the news was delivered much more quickly.