first, the Wired article (not much more than a press release):
ScrollMotion, a New York mobile app developer, has concluded deals with a number of major publishing houses, and is in talks with several others, to produce newly released and best-selling e-books as applications for the iPhone and iPod touch.
Publishers now on board include Houghton Mifflin, Simon & Schuster, Random House, Hachette and Penguin Group USA. (via 2cooltools)
The implication is that books get sold through the iTunes app store, one application = one book; you don't buy a reader + the book separate, but you get the whole bundle together. Teleread is not exactly thrilled about this approach
I don’t care if ScrollMotion is the easiest e-reader on earth to use on the iPhone and iPod Touch, which it may or may not be.
All I know is that ScrollMotion will treat iPhone/Touch books like apps—despite the existence of a 148-app limit.
Is a fix from Apple on the way? If not, major publishers such as Simon & Schuster and Random House might be in for a rude disappointment after signing SM-related deals—which, alas, they have.
I'm looking for anything like a review of someone who actually bought this. Here's some cover art on a site with an reviewer who bought this "for her husband", "cool beans" which isn't exactly an in-depth analysis.
With this kind of rights management, libraries would be completely out of the loop for distributing this particular flavor of ebooks. You could imagine public production and distribution of free e-books in an iPhone reader flavor, and if you did you might find something like Stanza, which gives you 100,000 free works through a single application. And you might note as they do that a number of books for sale in the app store are free on Stanza (free is good, you might suspect). They generate revenue by creating non-free books also for sale through the App Store, so in some sense Stanza is the direct competition for ScrollMotion.