When I said in my introduction that I'm not a librarian, I should at least make some small claim of running an online library of my own.
Assistive Media is a collection of audio recordings in short formats (typically 15-60 minutes) of magazine articles from periodicals like The New Yorker, Harpers, Scientific American, and others. Our services are aimed at the visually impaired who would not otherwise have access to these materials through national library for the blind services. David Henry Erdody is the founder. We just released a new site design, which uses Movable Type as its underpinnings, which provides a podcast feed for the site also available in iTunes of new materials. (Thanks to Brian Kerr for that work, which was done as a project for the University of Michigan School of Information.)
The materials are recorded by volunteers, edited by a small team of work study and volunteer recording engineers, and produced and published to a web site. Everything is available free of charge to listeners. The money we raise goes to the overhead of the hosting and the student audio production, and our goal is to get a very small recording studio of our own which would redouble the amount of audio that we could record and edit.
As the collection grows (we're around 500 titles right now) it's starting to feel a lot more like a set of skills and approaches to media cataloging and what I think of as library skills need to come into play. How do you arrange titles so that people can find them? What sort of indexing and cataloging are helpful so that people can locate materials by browsing or by Googling the collection? And of course since the primary audience are people of low vision, there are a ton of questions that I don't have ready first hand experience with on accessibility.
I would love to figure out what I could do (as a publisher and as an online library) to get our collection more widely used. What do I need to provide to public libraries around the world to let them know about the service? What special things can I provide to libraries for the blind and visually impaired that would allow them to tell their patrons about the services? Are traditional libraries even the best way to promote these sorts of services, or should we aim more directly at other media outlets to get the word out?